Export marketing (US market) opportunity for UK based energy drink Assignment

Export marketing (US market) probability for UK based push toast - Assignment ExampleThis has resulted in the evolution of a smart pattern of consumer behaviour from consumers of heterogeneous juvenile and emerging economies. It necessarily to be mentioned that in order to meet the growing amount of diverse needs of the customers, the setting up of international trade processes is very essential. It is of utmost importance that worldwide trade is extremely necessary as it helps in satisfying the needs of the customer while generating strategic benefits for the firms (Seyoum, 2000, p. 7) Discussing in expound about the requirements of this project, it has to be brought into notice that the current focus is to develop an intensive evaluation for the opportunity connect to exporting for a particular product. For this assignment, the product that is being selected is the UK based product Lucozade. While introducing the product Lucozade, it has to be mentioned that it is an en ergy drink, which promises to meet the varying calorie requirements of athletes, sports professional as well as fitness apprised individuals. The project focuses on identifying the opportunity related to attaining business growth by entering a new overseas market like the United States. So, the main motive of the project is to identify the export opportunity of Lucozade from the UK to the US. Justifying the choice of country It is important to mention that while selecting a market for exporting of products, the focus is on identifying the various prospects associated with it (Zou & et.al, 2009, p. 32). In the times of increased economic uncertainty as well as various other macroeconomic challenges in various corners of the world, it is highly interesting to mention that the market demand for energy drink products is growing various developed as well as developing markets. As of the youthful times, the energy drinks is considered as a growing sub category of soft drinks in various global markets because of the increased focus of masses around the world to lead a healthy and fit life. It has been estimated that the global health drinks market is estimated to attain a growth rate of around 35% by the course of instruction 2016 (Russell, 2012). As per market based region specific forecasts, it has alike been found that the markets of Asia, North America and westernmost Europe are expected to grow the most (Business Wire, 2013). As per an OECD sponsored report dated in the yr 2012, it has been found that the United States leads the world in regards to mass obesity (Obesity update 2012, 2012, p. 2). Source Obesity Update 2012, 2012, p. 2 It also has to be said that in the United States, the obesity has grown in the take to the woods of 4 to 5% on an annual basis (Huffington Post, 2012). Source Chou & Kane, 2012 Data backed statistics also indicate that around 68% of the US population are possibly overweight or orotund (Chou & Kane, 2012). However, it is of increased importance to highlight the fact that due to an increase in obesity numbers, there has been a growing consciousness amongst the masses around the world to stay fit and in shape (Johnson, 2012). talk on this note, the fact of increased consciousness in regards to obesity in the US market also has to be taken into consideration. Records of previous sales reveal that the sales of the energy drinks are